How to Install Analytics Tracking Code into Shopify: A Step-by-Step Guide

Vlad Niculescu
Vlad Niculescu

CEO @ Flowpoint

11 February 2024

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How to Install Analytics Tracking Code into Shopify: A Step-by-Step Guide

If you're running an online store, understanding your users' behavior is crucial for optimizing your website and increasing sales. One way to gain invaluable insights about your customers is by installing analytics tracking codes on your Shopify store. In this step-by-step guide, we'll show you how to install the essential analytics tools to boost your online store's performance.

Why You Should Install Analytics Tracking Code on Your Shopify Store

Analytics tracking code enables you to closely monitor your website's performance and learn how your customers interact with your online store. By properly implementing tracking codes from tools like Google Analytics, Facebook Pixel, and Flowpoint.ai, you get access to valuable data such as:

  1. Visitor demographics
  2. Browsing behavior
  3. Conversion rates
  4. Revenue tracking

These insights help you fine-tune your marketing strategies, improve user experience, and make informed decisions to boost sales and revenue.

How to Install Google Analytics on Shopify

Here are the steps to install Google Analytics tracking code on your Shopify store:

Step 1: Sign up for a Google Analytics account

If you haven't already, sign up for a Google Analytics account on the official website. Follow the instructions to complete the account setup.

Step 2: Retrieve your tracking code

After you've successfully signed up and logged in, navigate to the "Admin" tab. In the "Property" column, click "Tracking Info" and then "Tracking Code". Copy the "Global Site Tag (gtag.js)" code.

Step 3: Insert the tracking code into your Shopify store

Log in to your Shopify admin dashboard, and click "Online Store" > "Preferences". Under the "Google Analytics" section, paste your tracking code into the text box. Save your changes.

Your Google Analytics code is now integrated into your Shopify store. It may take up to 24 hours for data to start appearing in your Google Analytics dashboard.

How to Install Facebook Pixel on Shopify

To use Facebook Pixel, follow these steps:

Step 1: Create a Facebook Pixel

On Facebook, go to the "Events Manager" section and click "Get Started" next to the "Pixels" option. Name your pixel, enter your store's website URL, and click "Continue".

Step 2: Retrieve your Pixel ID

After creating the pixel, you'll be taken to the "Events Manager" dashboard. Locate your Pixel ID next to the pixel's name and click on it.

Step 3: Add Facebook Pixel to Shopify

Go to your Shopify dashboard, and click "Online Store" > "Preferences". Under the "Facebook Pixel" section, paste your Pixel ID and save your changes.

Facebook Pixel will start tracking events on your Shopify store, allowing you to analyze data and optimize your Facebook advertising strategy.

How to Install Flowpoint.ai on Shopify

Flowpoint.ai is an AI-powered web analytics tool that provides funnel analytics, behavior analytics, AI-generated recommendations, and session tracking. Follow these steps to integrate Flowpoint.ai into your Shopify store:

Step 1: Sign up for a Flowpoint.ai account

Visit Flowpoint.ai and sign up for an account.

Step 2: Retrieve your Flowpoint.ai tracking code

Log in to your Flowpoint.ai account and navigate to the "Tracking Code" section. Here, you'll find your unique tracking code.

Step 3: Add Flowpoint.ai tracking code to Shopify

In your Shopify admin dashboard, head to "Online Store" > "Themes". Click "Actions" > "Edit Code" on your active theme. Under "Layouts", open the "theme.liquid" file. Paste the Flowpoint.ai tracking code right before the closing </head> tag. Save your changes.

You've successfully installed Flowpoint.ai on your Shopify store. Enjoy the benefits of AI-driven analytics for optimizing your website and boosting conversion rates.


Implementing analytics tracking codes into your Shopify store helps you understand user behavior and make informed decisions to improve your website's performance. Whether it's Google Analytics, Facebook Pixel, or advanced AI analytics such as Flowpoint.ai, take advantage of these tools to drive growth for your online store.

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