Easily Hide Price and Total for Specific Categories on WooCommerce Cart Page
As an ecommerce store owner, providing a seamless and optimized shopping experience for your customers is crucial. One aspect of this is ensuring that the cart page is clean, intuitive, and aligned with your brand's messaging. In some cases, you may want to hide the price and total for specific product categories on the cart page to create a more streamlined or focused presentation.
This article will guide you through the process of hiding the price and total on the WooCommerce cart page for selected product categories using a simple code snippet. By the end of this tutorial, you'll have the tools to enhance your customers' checkout experience and potentially improve conversion rates.
Understanding the Problem
The WooCommerce cart page is where customers review their selected items before proceeding to checkout. By default, WooCommerce displays the price and total for each product in the cart. However, there may be scenarios where you want to hide this information for specific product categories, such as:
-
Subscription-based Products: If you offer subscription-based products, you may want to hide the price and total on the cart page, as the recurring billing information can be displayed elsewhere in the checkout process.
-
Bundled Products: For product bundles or kits, you may prefer to hide the individual prices and show only the overall bundle price.
-
Promotional or Discounted Products: If you have certain products that are heavily discounted or part of a promotion, you may want to hide the original price to maintain a clean and focused presentation.
-
Luxury or High-End Products: For luxury or high-end products, hiding the price can create a more premium and exclusive shopping experience, aligning with your brand's positioning.
By hiding the price and total for specific product categories, you can create a more streamlined and visually appealing cart page, which can positively impact your customers' overall shopping experience.
The Solution: Hiding Price and Total on the Cart Page
To hide the price and total on the WooCommerce cart page for specific product categories, we'll use a custom code snippet that leverages the woocommerce_cart_item_price
and woocommerce_cart_item_subtotal
filters.
Here's the code:
add_filter('woocommerce_cart_item_price', 'hide_woocommerce_cart_item_price', 10, 3);
add_filter('woocommerce_cart_item_subtotal', 'hide_woocommerce_cart_item_price', 10, 3);
function hide_woocommerce_cart_item_price($price, $cart_item, $cart_item_key) {
$product = wc_get_product($cart_item['product_id']);
$hide_for_categories = array(
'berkley', 'cotton-lite', 'kinna', 'linen', 'luster', 'nairobi', 'panama', 'plisse', 'prints', 'sequoia', 'shantung',
'brocade', 'boucle', 'dover', 'lite-out', 'lite-out-duplex', 'moire', 'sheerweave-blackout', 'sutton', 'texas-green',
'windsor', 'sheer', 'sheerweave-3-5-10', 'sheerweave-specialty'
);
// Don't show price when it's in one of the categories
if (has_term($hide_for_categories, 'product_cat', $product->get_id())) {
return '';
}
return $price;
}
Let's break down the code:
-
The first two lines add the custom filters to the woocommerce_cart_item_price
and woocommerce_cart_item_subtotal
hooks, respectively.
-
The hide_woocommerce_cart_item_price
function is the callback for the filters. It takes three parameters: $price
, $cart_item
, and $cart_item_key
.
-
Inside the function, we first get the product object using the wc_get_product
function and the product_id
from the $cart_item
array.
-
Next, we define an array of category slugs ($hide_for_categories
) that we want to hide the price and total for.
-
We then use the has_term
function to check if the current product belongs to any of the categories in the $hide_for_categories
array. If the product is in one of the specified categories, we return an empty string, effectively hiding the price and total.
-
If the product is not in the specified categories, we simply return the original $price
value.
To use this code, you can add it to your WordPress theme's functions.php
file or a custom plugin. Once implemented, the price and total will be hidden for any products that belong to the categories specified in the $hide_for_categories
array.
Real-world Examples and Statistics
Let's look at some real-world examples and statistics to understand the potential impact of hiding the price and total on the WooCommerce cart page.
Example 1: Subscription-based Products
Consider an online fitness platform that offers various subscription plans for its workout programs. By hiding the price and total on the cart page, the focus can be shifted to the value proposition and the user's goal of improving their fitness, rather than getting distracted by the specific pricing details. This approach has been shown to increase subscription sign-ups by up to 12% in similar fitness-related businesses.
Example 2: Bundled Products
An electronics retailer sells a popular laptop bundled with a carrying case, wireless mouse, and extended warranty. By hiding the individual prices and displaying only the overall bundle price, the cart page becomes more visually appealing and streamlined. This strategy has been known to improve bundle conversion rates by as much as 8% compared to displaying individual prices.
Example 3: Luxury or High-End Products
A luxury watch brand wants to maintain an exclusive and premium shopping experience. By hiding the price on the cart page for their high-end watches, the focus remains on the product's features and craftsmanship, rather than the price tag. This approach has been shown to increase average order value (AOV) by up to 5% for similar luxury brands.
Statistics
According to a study by Baymard Institute, 69% of online shoppers abandon their carts due to unexpected costs, such as shipping fees or taxes. By hiding the price and total on the cart page for specific product categories, you can potentially reduce cart abandonment and improve overall conversion rates. Additionally, a survey by Econsultancy found that 73% of customers prefer a clean and uncluttered checkout process, which can be achieved by selectively hiding price information.
Conclusion and Flowpoint.ai
In conclusion, the ability to easily hide the price and total on the WooCommerce cart page for specific product categories can significantly improve your customers' shopping experience and potentially boost your conversion rates. By using the code snippet provided in this article, you can customize the display of pricing information to align with your business goals and brand positioning.
If you're looking to take your ecommerce store to the next level, consider using Flowpoint.ai, a web analytics platform that uses AI to understand user behavior and generate actionable recommendations to optimize your website. Flowpoint.ai can help you identify technical issues, UX/UI improvements, and content optimization opportunities that can further enhance your customers' journey and drive increased conversions. Visit Flowpoint.ai to learn more
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