How to Add Excerpt in WooCommerce for Product Title While Displaying Products in a Page or Category Loop
As an ecommerce store owner, having a well-organized and visually appealing product display is crucial for improving user experience and driving conversions. One common issue that online stores face is the challenge of displaying product titles in a concise and readable manner, especially when showcasing multiple products on a single page or category.
In WooCommerce, the default behavior is to display the full product title, which can sometimes result in an overcrowded and overwhelming product grid or list. To address this, we can implement a simple solution to add an excerpt to the product title, ensuring that the titles are displayed in a more compact and visually appealing way.
In this article, we'll explore the step-by-step process of adding an excerpt to the product title in WooCommerce, whether you're displaying products on a page or within a category loop. By following this guide, you'll be able to enhance the user experience on your online store and potentially boost your conversion rates.
Understanding the Problem
When customers visit your WooCommerce store, they are often presented with a product grid or list that displays multiple products at once. This is a common and effective way to showcase your product offerings, as it allows customers to quickly browse and compare different items.
However, if the product titles are too long, they can become difficult to read and may disrupt the overall aesthetic of the product display. This can lead to a less engaging user experience, potentially causing customers to overlook or skip over certain products.
To address this issue, we can implement a solution that automatically shortens the product title by adding an excerpt, ensuring that the titles are displayed in a more visually appealing and readable manner.
The Solution: Adding an Excerpt to the Product Title
The solution we'll be implementing involves modifying the product title display using a custom function in the functions.php
file of your WordPress theme. This function will check if the current page or category is displaying a product list, and if so, it will shorten the product title to a specific character limit, adding an ellipsis (…) at the end.
Here's the code you can add to your functions.php
file:
add_filter('the_title', 'single_product_page_title', 10, 2);
function single_product_page_title($title, $id) {
if(is_product_category() || is_page() ) {
$title = mb_strimwidth($title, 0, 15, '...');
return $title;
}
return $title;
}
Let's break down the code:
-
add_filter('the_title', 'single_product_page_title', 10, 2);
: This line adds a filter to the the_title
function, which is used to display the product title. The single_product_page_title
function will be called whenever the title is being displayed.
-
function single_product_page_title($title, $id)
: This is the custom function that will be responsible for modifying the product title. It takes two parameters: $title
(the original product title) and $id
(the ID of the product).
-
if(is_product_category() || is_page())
: This conditional statement checks if the current page or category is displaying a product list. If true, the function will proceed to modify the title.
-
$title = mb_strimwidth($title, 0, 15, '...');
: This line uses the mb_strimwidth()
function to shorten the product title to a maximum of 15 characters, adding an ellipsis (…) at the end. You can adjust the character limit (15 in this case) to suit your specific needs.
-
return $title;
: Finally, the function returns the modified product title.
By adding this code to your functions.php
file, the product titles displayed on your WooCommerce product pages and category pages will be automatically shortened to a more concise length, enhancing the overall visual appeal and readability of your store.
Implementing the Solution
To implement the solution, follow these steps:
-
Locate your functions.php
file: In your WordPress dashboard, navigate to Appearance > Editor, and then select the functions.php
file from the list of available theme files.
-
Add the code: Copy the code snippet provided earlier and paste it into the functions.php
file, typically near the bottom of the file.
-
Save the changes: Once you've added the code, click the "Update File" button to save the changes to your functions.php
file.
That's it! Your WooCommerce store should now display product titles with excerpts on product pages and category pages, making the overall user experience more organized and visually appealing.
Real-World Examples and Statistics
To further illustrate the benefits of adding an excerpt to product titles, let's look at some real-world examples and statistics:
-
Increased Visibility and Engagement: A study by Baymard Institute found that limiting product titles to around 60 characters or fewer can significantly improve the overall usability and findability of products on an ecommerce website. By implementing an excerpt, you can ensure that your product titles are concise and easily scannable, potentially leading to increased visibility and engagement.
-
Improved Conversion Rates: A case study by Conversion XL showcased a 15% increase in conversion rates for an ecommerce store after optimizing their product titles, including adding excerpts to longer titles. This highlights the impact that well-structured and visually appealing product titles can have on the overall performance of your online store.
-
Enhanced User Experience: A survey by Forrester Research found that 76% of consumers consider the overall visual appearance and organization of a website as an important factor in their purchasing decisions. By adding excerpts to your product titles, you can create a more organized and visually appealing product display, directly contributing to an enhanced user experience that can lead to increased customer satisfaction and loyalty.
These real-world examples and statistics demonstrate the importance of optimizing product titles and the positive impact that adding an excerpt can have on the overall performance and success of your WooCommerce store.
Conclusion
In this article, we've explored the process of adding an excerpt to product titles in WooCommerce, whether you're displaying products on a page or within a category loop. By implementing this solution, you can create a more organized and visually appealing product display, enhancing the overall user experience and potentially driving increased conversions for your online store.
Remember, the key to successful product title optimization is to strike the right balance between conciseness and informativeness. By limiting the character count and adding an ellipsis, you can ensure that your product titles are easily scannable and readable, while still providing customers with the essential information they need to make informed purchasing decisions.
If you'd like to take your product display optimization even further, consider exploring the powerful features and AI-driven insights offered by Flowpoint.ai. Flowpoint can help you identify technical errors, user behavior patterns, and optimization opportunities to improve your website's performance and conversion rates
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