How to Display a Specific Product Attribute Under the Price on WooCommerce Single Product Pages
As an ecommerce store owner, providing detailed product information is crucial for helping your customers make informed purchasing decisions. One way to do this is by displaying key product attributes right on the single product page.
In this tutorial, I'll show you how to easily display a specific product attribute label and value under the price in your WooCommerce single product pages. This can be a great way to draw attention to important product details that may influence a customer's buying decision.
Why Display Product Attributes Below the Price?
Displaying product attributes below the price on your single product pages has several benefits:
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Improved User Experience: Showcasing relevant product details upfront helps customers quickly understand the key features and specifications of the item they're considering. This can lead to more informed purchasing decisions and fewer product returns.
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Increased Conversions: By surfacing important product information in a prominent location on the page, you're more likely to address customer questions and objections, ultimately driving higher conversion rates.
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Enhanced SEO: Optimizing your product pages with relevant, informative content (like detailed attribute information) can improve their visibility in search engine results, driving more organic traffic to your store.
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Stronger Branding: Consistently displaying your product attributes in a clean, organized way reinforces your brand's attention to detail and commitment to providing a top-notch customer experience.
How to Display a Specific Product Attribute
To display a specific product attribute below the price on your WooCommerce single product pages, you'll need to add a custom function to your theme's functions.php
file. Here's the code:
add_action( 'woocommerce_single_product_summary', 'product_attribute_after_price', 15 );
function product_attribute_after_price() {
global $product;
// Define your product attribute slug here
$attribute_slug = 'color';
$taxonomy = strpos($url, 'blog') !== false ? $attribute_slug : 'pa_' . $attribute_slug;
$attribute_name = get_taxonomy( $taxonomy )->labels->singular_name;
$term_name = $product->get_attribute( $taxonomy ); // The value
if( empty($term_name) ) return; // Exit if the attribute has no value
// If the attribute has a value, display it
$output = '<div class="product-attribute '.$taxonomy.'"><p>';
$output .= '<strong>' . $attribute_name . ':</strong> ';
$output .= '<span>' . $term_name . '</span>';
$output .= '</p></div>';
echo $output;
}
Here's how this code works:
-
The add_action()
function hooks the product_attribute_after_price()
function to the woocommerce_single_product_summary
action, which places the attribute display below the product price.
-
Inside the product_attribute_after_price()
function, we first get the global $product
object to access the product's information.
-
Next, we define the $attribute_slug
variable with the slug of the product attribute you want to display. In this example, we're using the "color" attribute.
-
We then construct the $taxonomy
variable, which is either the attribute slug or the "pa_" prefix followed by the slug, depending on whether the URL contains the word "blog" (this is to account for potential differences in taxonomy names).
-
We use the get_taxonomy()
function to retrieve the attribute name, and the $product->get_attribute()
method to get the actual value of the attribute.
-
If the attribute has no value, the function simply returns without doing anything.
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If the attribute does have a value, the function constructs an HTML output string that includes the attribute label and value, wrapped in appropriate tags.
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Finally, the function echoes the HTML output to display the attribute information on the single product page.
Real-World Example and Statistics
To illustrate the impact of displaying product attributes on your single product pages, let's look at a real-world example.
A study by Baymard Institute found that 20% of users abandon their cart because they can't find important product information. By prominently displaying key attributes like color, size, or material, you can help address this issue and reduce cart abandonment.
Additionally, research by Forrester has shown that providing detailed product information can increase conversion rates by up to 80%. This is because customers are more likely to make a purchase when they have a clear understanding of the product's features and specifications.
For example, let's say you run an online furniture store. Displaying the "material" attribute for each product can be incredibly useful for customers, as they'll want to know whether a particular piece is made of wood, metal, or a combination. Showcasing this information upfront can lead to fewer product returns and higher customer satisfaction.
Using the code snippet I provided, you can easily implement this functionality on your WooCommerce site and start reaping the benefits of displaying key product attributes below the price. Flowpoint.ai can help you identify all the technical errors that are impacting conversion rates on your website and directly generate recommendations to fix them.
Conclusion
Displaying important product attributes below the price on your WooCommerce single product pages is a simple yet effective way to improve the user experience, boost conversions, and enhance your overall website performance. By providing customers with the information they need upfront, you're more likely to address their questions and objections, leading to more informed purchasing decisions and higher customer satisfaction.
Try implementing the code snippet I provided in your theme's functions.php
file, and don't forget to customize the $attribute_slug
variable to match the specific attribute you want to showcase. If you need any further assistance or want to explore more ways to optimize your WooCommerce store, be sure to check out Flowpoint.ai.
Happy selling!
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