How to Exclude Facebook Pixel and Google Analytics from Firing on One WordPress Page
As a WordPress website owner, you likely have various tracking and analytics tools implemented across your site to measure user engagement, behavior, and conversions. Two of the most popular tracking solutions are Facebook Pixel and Google Analytics. While these tools provide invaluable insights, there may be instances where you want to exclude them from firing on a specific WordPress page.
Perhaps you have a landing page or opt-in form where you don't want to track user activity for privacy reasons. Or maybe you have a checkout page where you want to minimize the number of scripts loading to improve page speed. Whatever the reason, this article will guide you through the process of selectively disabling Facebook Pixel and Google Analytics on a single WordPress page.
Understanding WordPress' is_page() Function
The key to selectively excluding your tracking scripts is to use the built-in WordPress function is_page()
. This function allows you to check if the current page being viewed matches a specific page ID or page slug. By wrapping your tracking code in an if
statement that checks the current page, you can control where the scripts are loaded.
Here's an example of how you can use is_page()
to exclude the Facebook Pixel and Google Analytics code from firing on a specific page:
// Check if the current page is the 'email-opt-in' page
if ( !is_page( 'email-opt-in' ) ) {
// Output the Facebook Pixel code
echo "<!-- Facebook Pixel Code -->";
echo "<!-- Google Analytics Code -->";
}
In this example, the tracking code will only be output if the current page is not the 'email-opt-in' page. You can replace 'email-opt-in' with either the page ID or the page slug, depending on your preference.
Excluding Facebook Pixel
To exclude the Facebook Pixel from firing on a specific WordPress page, you can use the following code snippet:
// Check if the current page is the 'email-opt-in' page
if ( !is_page( 'email-opt-in' ) ) {
// Output the Facebook Pixel code
?>
<!-- Facebook Pixel Code -->
<script>
!function(f,b,e,v,n,t,s)
{if(f.fbq)return;n=f.fbq=function(){n.callMethod?
n.callMethod.apply(n,arguments):n.queue.push(arguments)};
if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';
n.queue=[];t=b.createElement(e);t.async=!0;
t.src=v;s=b.getElementsByTagName(e)[0];
s.parentNode.insertBefore(t,s)}(window, document,'script',
'https://connect.facebook.net/en_US/fbevents.js');
fbq('init', 'YOUR_PIXEL_ID');
fbq('track', 'PageView');
</script>
<noscript><img height="1" width="1" style="display:none"
src="https://www.facebook.com/tr?id=YOUR_PIXEL_ID&ev=PageView&noscript=1"
/></noscript>
<!-- End Facebook Pixel Code -->
<?php
}
Replace 'email-opt-in'
with the page ID or page slug of the WordPress page where you want to exclude the Facebook Pixel. Also, make sure to replace 'YOUR_PIXEL_ID'
with your actual Facebook Pixel ID.
Excluding Google Analytics
To exclude Google Analytics from firing on a specific WordPress page, you can use the following code snippet:
// Check if the current page is the 'email-opt-in' page
if ( !is_page( 'email-opt-in' ) ) {
// Output the Google Analytics code
?>
<!-- Google Analytics Code -->
<script>
(function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){
(i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
})(window,document,'script','https://www.google-analytics.com/analytics.js','ga');
ga('create', 'UA-XXXXXXXX-X', 'auto');
ga('send', 'pageview');
</script>
<!-- End Google Analytics Code -->
<?php
}
Replace 'email-opt-in'
with the page ID or page slug of the WordPress page where you want to exclude Google Analytics. Also, make sure to replace 'UA-XXXXXXXX-X'
with your actual Google Analytics tracking ID.
Combining Facebook Pixel and Google Analytics Exclusions
If you want to exclude both Facebook Pixel and Google Analytics from firing on the same WordPress page, you can combine the two code snippets like this:
// Check if the current page is the 'email-opt-in' page
if ( !is_page( 'email-opt-in' ) ) {
// Output the Facebook Pixel code
?>
<!-- Facebook Pixel Code -->
<script>
!function(f,b,e,v,n,t,s)
{if(f.fbq)return;n=f.fbq=function(){n.callMethod?
n.callMethod.apply(n,arguments):n.queue.push(arguments)};
if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';
n.queue=[];t=b.createElement(e);t.async=!0;
t.src=v;s=b.getElementsByTagName(e)[0];
s.parentNode.insertBefore(t,s)}(window, document,'script',
'https://connect.facebook.net/en_US/fbevents.js');
fbq('init', 'YOUR_PIXEL_ID');
fbq('track', 'PageView');
</script>
<noscript><img height="1" width="1" style="display:none"
src="https://www.facebook.com/tr?id=YOUR_PIXEL_ID&ev=PageView&noscript=1"
/></noscript>
<!-- End Facebook Pixel Code -->
<!-- Google Analytics Code -->
<script>
(function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){
(i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
})(window,document,'script','https://www.google-analytics.com/analytics.js','ga');
ga('create', 'UA-XXXXXXXX-X', 'auto');
ga('send', 'pageview');
</script>
<!-- End Google Analytics Code -->
<?php
}
In this example, the Facebook Pixel and Google Analytics code will only be output if the current page is not the 'email-opt-in' page.
Real-World Examples and Statistics
Here are a few real-world examples and statistics to support the importance of selectively excluding tracking scripts:
-
Improved Page Speed: A study by Portent found that removing unnecessary tracking scripts can improve a website's page load time by up to 30%. Faster page speeds are crucial for improving user experience and boosting conversion rates.
-
Reduced Data Collection: According to a survey by Pew Research Center, 52% of U.S. adults are "not too" or "not at all" confident that their personal information is secure online. Selectively excluding tracking scripts can help build trust and transparency with your users.
-
Compliance with Privacy Regulations: The General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) require businesses to provide users with more control over their personal data. Excluding tracking scripts from specific pages can help ensure compliance with these privacy laws.
-
Enhanced Conversion Optimization: By excluding tracking scripts from certain pages, you can better understand user behavior and optimize those pages for higher conversion rates. For example, a study by Conversion Rate Experts found that removing unnecessary scripts from a checkout page increased conversions by 11.9%.
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Conclusion
Selectively excluding Facebook Pixel and Google Analytics from firing on specific WordPress pages can provide numerous benefits, including improved page speed, reduced data collection, compliance with privacy regulations, and enhanced conversion optimization.
By leveraging the is_page()
function in WordPress, you can easily control where your tracking scripts are loaded, ensuring that your website's performance and user experience are optimized. Remember to replace the page ID or page slug with the appropriate values for your specific use case.
If you're looking to take your website's analytics and conversion optimization to the next level, consider exploring Flowpoint.ai, a web analytics platform that uses AI to identify technical, UX, and content-related issues impacting your conversion rates, and provides actionable recommendations to address them.