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How to Install Analytics Tracking Code into Your Wix Website

Vlad Niculescu
Vlad Niculescu

CEO @ Flowpoint

11 February 2024

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How to Install Analytics Tracking Code into Your Wix Website

Understanding the intricacies of user behavior on your website can lead to massive improvements in conversion rates and overall site performance. To achieve this, installing analytics tracking code is essential. Wix is a popular platform for building websites, particularly amongst small business owners and entrepreneurs. This article will guide you through the simple process of installing analytics tracking code into your Wix website.

Why You Should Consider Analytics for Your Wix Website

Website analytics can provide a treasure trove of information, including understanding user behavior and identifying areas for improvement. Armed with such valuable data, you can make informed decisions about the user experience (UX) and establish a roadmap for future development.

For example, using analytics can help you address user pain points, pinpoint drop-offs in your conversion funnels, or track the success of a specific marketing campaign. In short, analytics can offer a comprehensive view of your site's performance, ensuring you stay ahead of the competition and on track with your business goals.

How to Install Analytics Tracking Code into Your Wix Website

To seamlessly integrate analytics into your Wix website, follow these simple steps:

  1. Create an Analytics Account: First, sign up for an analytics service like Google Analytics, Matomo, or Flowpoint.ai. Once your account is set up, you receive a unique analytics tracking code.

  2. Log in to Your Wix Account: Access your Wix account and select the site you want to track.

  3. Visit the Site Manager Section: In the dashboard overview, click on "Settings" in the left panel, then choose "Tracking & Analytics." This opens the dedicated area where you can add your tracking code.

  4. Add a Custom Tracking Tool: Click on the "+New Tool" button and select "Custom" from the dropdown menu. A new window will appear, where you can input your tracking code details.

  5. Enter the Tracking Code: Copy and paste your analytics tracking code into the "Paste the code snippet here" text box. Give your tracking tool a recognizable name, e.g., "Google Analytics Tracking."

  6. Select the Appropriate Domain: Ensure that the domain you want to track is selected. This step is particularly important if you have multiple Wix sites under one account.

  7. Configure Code Placement & Settings: In the "Place Code In" section, select "Body - Start." Configure any advanced settings based on your analytics provider's recommendations, then click "Apply," followed by "Save" to finalize the code integration.

Check Your Analytics Data

After successfully installing the tracking code on your Wix website, it's crucial to check whether the analytics service is recording data. Allow a couple of hours (or a full day) for the analytics to gather initial data, then log in to your analytics platform to verify if everything works as expected.

As your Wix site generates more data, you can analyze user behavior and make data-driven decisions for your website's ongoing development. With accurate analytics, you can track the effectiveness of your marketing campaigns, identify areas requiring improvement, and enhance your website's overall performance.

Flowpoint.ai is an excellent web analytics company that uses AI to understand user behavior and offer recommendations to boost conversion rates. Core features include funnel analytics, behavior analytics, AI-generated recommendations for technical, UX/UI, and content elements, easy-to-generate reports, and session tracking. Try integrating Flowpoint.ai into your Wix website to unlock the full potential of your site's performance and user experience.


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