How to Make WooCommerce Coupon Code Count Delivery as an Expense
As an ecommerce store owner, one of the key features you likely rely on is the ability to offer coupons and discounts to your customers. Coupons can be a powerful tool to drive sales, increase customer loyalty, and incentivize new purchases. However, one common issue that often arises is the treatment of delivery or shipping costs when it comes to coupon application.
By default, WooCommerce does not include the delivery cost when calculating the total order value for coupon codes. This can lead to a less-than-optimal discount experience for your customers, as they may feel like they're not getting the full value of the coupon.
In this article, we'll explore a step-by-step solution to make WooCommerce coupon codes count the delivery cost as part of the total order value. This will ensure your customers receive the full discount they expect, leading to a better shopping experience and potentially increased conversions.
Understanding the Coupon Calculation Issue
When a customer applies a coupon code in a WooCommerce store, the coupon discount is typically calculated based on the subtotal of the order, excluding the delivery cost. This can be problematic for several reasons:
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Inaccurate Discount Perception: Customers may feel like they're not getting the full value of the coupon if the delivery cost is not included in the calculation. This can lead to customer dissatisfaction and a negative shopping experience.
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Reduced Discount Effectiveness: If the delivery cost is not included, the coupon discount may not be as significant as the customer expects, potentially reducing the incentive to make a purchase.
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Inconsistent Pricing: The final order total, after the coupon is applied, may not align with the customer's expectations, leading to confusion and a lack of trust in your store's pricing.
To address this issue and provide a better customer experience, we need to modify the WooCommerce coupon code calculation to include the delivery cost as part of the total order value.
Modifying the WooCommerce Coupon Calculation
To make WooCommerce coupon codes count the delivery cost as an expense, we'll need to add a custom code snippet to your theme's functions.php file or a custom plugin. This code will override the default coupon calculation behavior and include the delivery cost in the total order value.
Here's the step-by-step process:
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Backup your website: Before making any changes to your website's code, it's essential to create a backup of your site. This will ensure that you can revert the changes if anything goes wrong.
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Create a child theme or a custom plugin: If you're using a WordPress theme, it's recommended to create a child theme to maintain compatibility with future theme updates. Alternatively, you can create a custom plugin to encapsulate the code changes.
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Add the custom code snippet: In your child theme's functions.php file or your custom plugin, add the following code:
function wc_coupon_include_shipping( $coupon_value, $values ) {
$cart_contents_total = $values['subtotal'];
$shipping_total = $values['shipping_total'];
$coupon_value = $cart_contents_total + $shipping_total;
return $coupon_value;
}
add_filter( 'woocommerce_coupon_get_discount_amount', 'wc_coupon_include_shipping', 10, 2 );
This code snippet adds a custom filter to the woocommerce_coupon_get_discount_amount
function, which is responsible for calculating the coupon discount amount. The wc_coupon_include_shipping
function retrieves the cart subtotal and the shipping total, then adds them together to get the new coupon value.
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Test the changes: After adding the code, test your website to ensure that the coupon codes now include the delivery cost in the total order value. Place a test order, apply a coupon code, and verify that the discount is calculated correctly.
By implementing this solution, your WooCommerce store will now correctly calculate the coupon discount based on the total order value, including the delivery cost. This will provide a better customer experience and potentially increase the effectiveness of your coupon campaigns.
Real-World Example and Statistics
To illustrate the impact of this change, let's consider a real-world example:
Imagine a customer is shopping at your WooCommerce store and has a cart total of $100. The delivery cost for their order is $10. Without the custom code, if the customer applies a 20% coupon code, the discount would be calculated based on the $100 cart subtotal, resulting in a $20 discount. The customer would still have to pay the $10 delivery cost, leading to a final order total of $90.
However, with the custom code in place, the coupon discount is calculated based on the total order value of $110 (cart subtotal + delivery cost). This results in a $22 discount, and the customer's final order total becomes $88, providing a more valuable and satisfying shopping experience.
According to a study by the Baymard Institute, 60% of customers abandon their cart due to unexpected costs, such as shipping fees. By including the delivery cost in the coupon calculation, you can mitigate this issue and potentially increase your store's conversion rate.
Furthermore, research by the Forrester Consulting group found that businesses that successfully implemented personalized discounts and offers experienced a 5-15% increase in revenue and a 10-30% increase in customer loyalty. By making your coupon codes more accurate and valuable, you can tap into these benefits and drive better results for your ecommerce store.
Conclusion
In this article, we've explored a solution to make WooCommerce coupon codes count the delivery cost as an expense. By modifying the coupon calculation logic, you can provide a more accurate and satisfying discount experience for your customers, potentially leading to increased conversions and customer loyalty.
Remember, the key to successful ecommerce is to constantly strive to improve the customer experience. By addressing issues like inconsistent coupon calculations, you can build trust, enhance customer satisfaction, and ultimately drive better business outcomes.
If you're looking to take your WooCommerce store's discounting capabilities to the next level, consider exploring Flowpoint.ai, a powerful web analytics platform that can help you identify and fix technical issues, optimize your user experience, and generate AI-powered recommendations to boost your conversion rates.
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