How to Monitor Technical Errors on My Website That Impact Conversions

Vlad Niculescu
Vlad Niculescu

CEO @ Flowpoint

11 February 2024

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How to Monitor Technical Errors on My Website That Impact Conversions

How to Monitor Technical Errors on My Website That Impact Conversions

One of the primary goals for any website is to convert visitors into customers, subscribers, followers, or whatever action brings value to the business. However, technical errors can disrupt the user experience, leading to missed opportunities and lower conversion rates. In this article, we'll explore how to effectively monitor and fix technical errors on your website that can directly impact conversions.

Understanding the Impact of Technical Errors on Conversions

Technical errors on a website are like potholes on the road – they interrupt the path a visitor takes to complete their intended action. These are the major reasons why technical errors can impact conversions:

  • A decline in user satisfaction, leading to site abandonment
  • Confusion and frustration, increasing the likelihood that the visitor will not return
  • Negative brand perception, which can harm future sales and word-of-mouth referrals

To ensure your website delivers a seamless experience and maximizes conversions, it's vital to address any technical issues as soon as they arise.

How to Monitor for Technical Errors Impacting Conversions

Implementing proper monitoring processes allows you to identify and fix potential issues. Here are three key steps to efficiently monitor technical errors that can impact your conversion rates:

1. Website health checks

Regularly run website health checks using various tools and resources to scan for potential issues, particularly ones that may not be evident to the naked eye. These tools help identify broken links, missing images, slow loading pages or server issues. Some popular website health check tools include:

  • Google Search Console: Identify crawling and indexing issues, mobile usability problems, and security issues.
  • GTmetrix: Analyze page speed performance and overall website optimization.
  • Screaming Frog: Crawl your website to identify broken links, duplicate content, and more.

2. Conversion funnel analysis

The conversion funnel outlines the path a user takes to convert. By analyzing your funnel, you can discover areas where visitors may drop off due to technical issues. Adopt funnel analytics tools like Flowpoint.ai to gain insights into user behavior, identify problem areas, and implement AI-generated recommendations that can boost conversion rates.

3. Real-time monitoring and alerting

Setting up real-time monitoring and alert systems can help you rapidly detect and address technical errors before they significantly impact conversions. Website monitoring tools like Pingdom or UptimeRobot can send you instant notifications when your website experiences downtime or performance issues. Integrating these tools with communication platforms like Slack or email can ensure your team quickly addresses any emerging problems.

Resolving Technical Errors to Boost Conversions

Once you've identified technical errors that are impacting conversions, it's time to prioritize and resolve them. Follow these steps to get your website back on track:

  1. Prioritize errors: Assess the severity and prevalence of each error. Prioritize fixing those that directly influence conversions or detract from the user experience.
  2. Fix the errors: Mobilize your development team or enlist the help of a specialized service to fix the errors.
  3. Implement preventive measures: To reduce the likelihood of future errors, audit your website's technical infrastructure and implement best practices for website maintenance and performance.
  4. Test and validate: Ensure that your solutions effectively resolve the errors and don't introduce new issues.


Technical errors not only harm your website's user experience but also negatively impact your conversion rates. By actively monitoring your website for errors, understanding their effect on user behavior, and implementing appropriate fixes, you can preserve your website's integrity and boost conversions. Adopting data-driven tools like Flowpoint.ai can further enhance your conversion optimization efforts and offer valuable insights into website performance and user behavior.

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