How to Set Up Analytics for a Wix Website: A Comprehensive Guide

Vlad Niculescu
Vlad Niculescu

CEO @ Flowpoint

11 February 2024

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How to Set Up Analytics for a Wix Website: A Comprehensive Guide

Running a successful website hinges on understanding your audience and their behavior. Setting up analytics for your Wix website is essential for gauging performance, making data-driven decisions, and improving the overall user experience. In this guide, we'll walk you through the process of setting up analytics for your Wix website, from choosing the right tools to leveraging the power of data.

1. Identifying the Right Analytics Tools

There are many web analytics tools available, but they are not one-size-fits-all. Consider your business requirements, budget, and technical skills when selecting analytical tools for your Wix website. Some popular choices are:

Google Analytics

Google Analytics is a widely used, free analytics tool that provides a plethora of data on user behavior, traffic sources, and conversions. By adding the Google Analytics tracking code to your Wix website, you can access invaluable insights to understand and optimize your website's performance.


Hotjar is a user behavior analytics tool that captures data on visitor interactions, such as clicks, scrolls, and heatmaps. It's particularly useful for website owners who want to dig deeper into user behavior patterns. The tool offers a free plan, making it a cost-effective solution to improve your site's UX/UI design.


Flowpoint.ai is a powerful web analytics platform driven by AI, designed to analyze customer behavior, uncover hidden patterns, and generate actionable recommendations. Key features include funnel analytics, behavior analytics, easy-to-generate reports, session tracking, and AI-generated recommendations related to technical, UX/UI, and content aspects.

2. Setting Up Google Analytics for Your Wix Website

To set up Google Analytics for your Wix website, follow these steps:

  1. Sign up for Google Analytics (if you don't already have an account) and create a new property for your website.
  2. Obtain your Tracking ID (also known as the Measurement ID) under tracking code or tracking info.
  3. Log in to your Wix account, and go to the website's dashboard.
  4. Click on 'Settings' and then 'Tracking & Analytics.'
  5. Click 'New Tool' and select 'Google Analytics.'
  6. Paste the Tracking ID into the provided field and select the applicable options for your website.
  7. Save your changes.

After implementing these steps, give Google Analytics a few hours to start gathering data, and you'll be able to access a wealth of information on your Wix website's performance.

3. Implementing Other Analytics Tools

Adding other analytics tools to your Wix website will provide additional insights into user behavior. Implementation processes for tools like Hotjar and Flowpoint.ai typically involve signing up, acquiring a unique tracking code, and adding it to your Wix website's tracking and analytics section, just as you did with Google Analytics.

4. Leveraging the Power of Data

Once you have your analytics tools in place, make sure to regularly monitor the data they provide. Here are some key performance indicators (KPIs) to watch for:

  • Traffic sources: Find out where your visitors are coming from, such as search engines, social media, or referrals.
  • Bounce rate: Examine the percentage of visitors who leave your site after only viewing one page.
  • Average session duration: Monitor the length of time visitors spend on your site.
  • Conversion rates: Track completed user goals such as purchases, sign-ups, or form completions.
  • User flows: Identify the path visitors take as they navigate through your website.

In addition to monitoring these indispensable KPIs, platforms like Flowpoint.ai provide AI-generated recommendations that pinpoint areas for improvement in your website’s technical, UX/UI, and content aspects.

5. Making Data-Driven Decisions

Once you thoroughly understand your website's data, you can make informed decisions to enhance its performance. Regularly analyze your data, identify areas for improvement, implement changes, and track the impact of these modifications. This iterative process is essential for continuous optimization and long-term success.

Implementing analytics is crucial for website owners looking to improve their site's performance. By choosing the right analytics tools and understanding the data they provide, you can make data-driven decisions that enhance user experience, boost conversion rates, and establish a successful online presence.

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