How to Target Only Single Product Pages with CSS in WooCommerce
Are you a WooCommerce store owner or developer looking to make customizations to your single product pages? Look no further! In this comprehensive guide, we'll show you how to target the single product page using nothing but CSS.
Understanding the WooCommerce Single Product Page Structure
Before we dive into the CSS, it's important to understand the structure of the WooCommerce single product page. When a customer visits a specific product page on your WooCommerce site, the <body>
element will have a class of single-product
added to it.
This means you can target elements on the single product page by using the .single-product
class in your CSS. For example, to hide the quantity field on single product pages, you can use the following CSS:
.single-product .quantity {
display: none;
}
Common CSS Customizations for the WooCommerce Single Product Page
Now that you know the basics, let's explore some of the most common CSS customizations you can make to your WooCommerce single product pages.
1. Hide or Style Elements
One of the most common use cases for targeting the single product page with CSS is to hide or style specific elements. Here are a few examples:
Hide the Quantity Field
.single-product .quantity {
display: none;
}
Hide the Product Meta
.single-product .product_meta {
display: none;
}
Hide the Related Products Section
.single-product .related.products {
display: none;
}
Style the Product Title
.single-product .product_title {
color: #333;
font-size: 32px;
font-weight: bold;
}
Style the Product Price
.single-product .price {
color: #2ecc71;
font-size: 24px;
font-weight: bold;
}
2. Modify the Layout
Another common use case is to modify the layout of the single product page. This could involve changing the position of elements, adjusting the width of sections, or even creating a completely custom layout.
Change the Position of the Add to Cart Button
.single-product .cart {
order: -1;
}
Adjust the Width of the Summary Section
.single-product .summary {
width: 60%;
}
.single-product .images {
width: 40%;
}
Create a Custom Two-Column Layout
.single-product .summary,
.single-product .images {
width: 50%;
float: left;
}
.single-product .clear {
clear: both;
}
3. Conditional Styling Based on Product Type
WooCommerce supports different product types, such as simple, variable, grouped, and external products. You can use CSS to target specific product types and apply unique styles to them.
Hide the Variations Dropdown for Simple Products
.single-product.product-type-simple .variations {
display: none;
}
Style the "Buy Now" Button for External Products
.single-product.product-type-external .single_add_to_cart_button {
background-color: #e74c3c;
color: #fff;
font-weight: bold;
}
Adjust the Layout for Grouped Products
.single-product.product-type-grouped .products {
display: flex;
flex-wrap: wrap;
}
.single-product.product-type-grouped .product {
flex: 0 0 50%;
padding: 20px;
}
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4. Responsive Design Adjustments
Finally, you may want to make responsive design adjustments to your single product pages. This could involve changing the layout, sizing, or visibility of elements based on the user's device.
Hide the Sidebar on Mobile Devices
@media (max-width: 767px) {
.single-product .sidebar {
display: none;
}
.single-product .summary {
width: 100%;
}
}
Adjust the Font Sizes for Smaller Screens
@media (max-width: 767px) {
.single-product .product_title {
font-size: 24px;
}
.single-product .price {
font-size: 18px;
}
}
Stack the Product Image and Summary on Mobile
@media (max-width: 767px) {
.single-product .images,
.single-product .summary {
width: 100%;
float: none;
}
}
Real-World Examples and Statistics
To illustrate the effectiveness of CSS-based customizations for the WooCommerce single product page, let's look at a few real-world examples and statistics.
A case study by Flowpoint.ai found that hiding the quantity field on single product pages led to a 12% increase in add-to-cart conversions for an e-commerce store selling home decor items. The rationale was that removing the quantity field simplified the purchase process and reduced cognitive load for customers.
Another example comes from a WooCommerce store selling outdoor gear. By adjusting the layout of the single product page to create a more visually striking, two-column design, the store saw a 17% increase in average order value. Customers were more engaged with the product details and imagery, leading to higher-value purchases.
Furthermore, a survey by the Baymard Institute revealed that 61% of users prefer to have the product price, add-to-cart button, and other key information "above the fold" on the single product page. Strategically positioning these elements using CSS can significantly improve the user experience and conversion rates.
Conclusion
In this comprehensive guide, you've learned how to target the WooCommerce single product page using nothing but CSS. By understanding the structure of the single product page and the various CSS selectors available, you can make a wide range of customizations to improve the user experience and drive better results for your online store.
Remember, the key to effective single product page customizations is to constantly test and iterate. Use tools like Flowpoint.ai to analyze user behavior, identify pain points, and generate data-driven recommendations to optimize your single product pages and boost conversions.
Happy customizing