Mastering WooCommerce Subscriptions: Customizing the Product Price String
As an e-commerce store owner, providing clear and accurate pricing information is crucial for building trust with your customers and driving conversions. When it comes to subscription-based products, the way the product price is displayed can have a significant impact on customer understanding and purchase decisions.
In this blog post, we'll dive deep into the world of WooCommerce Subscriptions and explore how you can customize the product price string to better suit your business needs. We'll walk through a real-world example, complete with code snippets, to help you implement these changes on your own WooCommerce store.
Understanding the WooCommerce Subscriptions Product Price String
The product price string in WooCommerce Subscriptions is the text that displays the price and billing frequency of a subscription-based product. By default, this string might look something like "£9.99 per month" or "£99.99 per year".
While this default format works well in many cases, there may be times when you want to customize the price string to provide more specific or detailed information to your customers. For example, you might want to change the wording to "£9.99 billed on the 20th day of every month" or "£99.99 billed on the 20th November and 20th May".
Customizing the WooCommerce Subscriptions Product Price String
To customize the product price string in WooCommerce Subscriptions, we'll use a handy WordPress filter called woocommerce_subscriptions_product_price_string
. This filter allows us to modify the default price string before it's displayed on the product page.
Here's an example of how you can use this filter to change the price string for specific products:
function wc_subscriptions_custom_price_string( $pricestring ) {
global $product;
$products_to_change = array( 2212 );
if ( in_array( $product->id, $products_to_change ) ) {
$newprice = str_replace( 'on the 20th day of every 6th month', 'on the 20th November and 20th May', $pricestring );
}
return $newprice;
}
add_filter( 'woocommerce_subscriptions_product_price_string', 'wc_subscriptions_custom_price_string' );
add_filter( 'woocommerce_subscription_price_string', 'wc_subscriptions_custom_price_string' );
In this example, we're using the woocommerce_subscriptions_product_price_string
filter to check if the current product is in the $products_to_change
array (in this case, the product with ID 2212). If the product is in the array, we use the str_replace()
function to replace the default text "on the 20th day of every 6th month" with the new text "on the 20th November and 20th May".
You can customize the replacement text to suit your specific needs, such as changing the billing frequency or the specific dates when the subscription will be billed.
Real-World Example: Customizing the Price String for Seasonal Subscriptions
Let's consider a real-world scenario where customizing the product price string could be beneficial. Imagine you're running an online magazine that offers a subscription-based service. Your subscription model includes two main options:
- Annual Subscription: Billed once per year on the 20th of November.
- Semi-Annual Subscription: Billed twice per year on the 20th of November and the 20th of May.
In this case, the default WooCommerce Subscriptions price string might not provide the most accurate or intuitive information for your customers. By customizing the price string, you can ensure that your customers understand the exact billing schedule and frequency of their subscription.
Here's how you can implement this customization:
function wc_subscriptions_custom_price_string( $pricestring ) {
global $product;
$annual_subscription_id = 2212;
$semi_annual_subscription_id = 2213;
if ( $product->id === $annual_subscription_id ) {
$newprice = str_replace( 'per year', 'billed annually on the 20th of November', $pricestring );
} elseif ( $product->id === $semi_annual_subscription_id ) {
$newprice = str_replace( 'per 6 months', 'billed twice per year on the 20th of November and the 20th of May', $pricestring );
} else {
$newprice = $pricestring;
}
return $newprice;
}
add_filter( 'woocommerce_subscriptions_product_price_string', 'wc_subscriptions_custom_price_string' );
add_filter( 'woocommerce_subscription_price_string', 'wc_subscriptions_custom_price_string' );
In this example, we're using the product ID to identify the specific subscription products we want to customize. For the annual subscription, we're replacing the default "per year" text with "billed annually on the 20th of November". For the semi-annual subscription, we're replacing the "per 6 months" text with "billed twice per year on the 20th of November and the 20th of May".
By making these changes, your customers will have a much clearer understanding of the billing schedule and frequency for each subscription option, which can lead to better-informed purchasing decisions and higher customer satisfaction.
Conclusion
Customizing the product price string in WooCommerce Subscriptions is a powerful way to improve the user experience and provide more transparent pricing information to your customers. By leveraging the woocommerce_subscriptions_product_price_string
filter, you can tailor the price display to match your specific subscription model and business needs.
Remember, clear and accurate pricing information is essential for building trust with your customers and driving conversions on your WooCommerce store. By implementing the techniques outlined in this blog post, you can take your subscription-based products to the next level and provide an exceptional shopping experience for your customers.
If you're looking for a comprehensive solution to optimize your WooCommerce store's performance and conversion rates, be sure to check out Flowpoint.ai. Flowpoint's advanced analytics and AI-powered recommendations can help you identify and fix technical issues, improve user experience, and boost your overall sales and revenue
Get a Free AI Website Audit
Automatically identify UX and content issues affecting your conversion rates with Flowpoint's comprehensive AI-driven website audit.