This is How to Display the Count of Products in a WooCommerce Products Compare List
As an e-commerce store owner, providing a seamless and user-friendly shopping experience for your customers is crucial for driving sales and boosting conversion rates. One important feature that can enhance this experience is the ability to compare products side-by-side.
WooCommerce, the leading e-commerce platform for WordPress, offers a built-in Products Compare feature that allows customers to easily compare the key features and specifications of multiple products. However, one common issue that store owners face is the lack of a visible product count in the compare list. This can be frustrating for users, as they may not be able to quickly see how many items they have added for comparison.
In this blog post, we'll explore a step-by-step solution to display the count of products in your WooCommerce Products Compare list, enhancing the user experience and potentially driving more conversions for your online store.
Importance of Displaying Product Count in WooCommerce Compare List
Providing a seamless and user-friendly shopping experience is crucial for the success of any e-commerce business. One key aspect of this is ensuring that customers can easily navigate and interact with the various features and functionalities of your online store.
The WooCommerce Products Compare feature is a valuable tool that allows customers to compare the key details of multiple products side-by-side. This can help them make more informed purchasing decisions, ultimately leading to higher conversion rates.
However, without a visible product count in the compare list, users may feel unsure of how many items they have added for comparison. This can lead to confusion and frustration, potentially causing them to abandon the comparison process altogether.
By displaying the count of products in the compare list, you can provide a more intuitive and user-friendly experience for your customers. This can have a direct impact on your store's conversion rates, as customers are more likely to complete the comparison process and make a purchase if they can easily see how many items they have selected.
How to Display the Product Count in WooCommerce Products Compare
To display the count of products in your WooCommerce Products Compare list, we'll be using the popular YITH WooCommerce Compare plugin, which is one of the most widely used comparison tools for WooCommerce stores.
Here's a step-by-step guide on how to implement this feature:
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Install and Activate the YITH WooCommerce Compare Plugin:
- Go to your WordPress dashboard and navigate to the "Plugins" section.
- Search for "YITH WooCommerce Compare" and click "Install" and then "Activate".
- Alternatively, you can download the plugin from the official YITH website and upload it to your WordPress site.
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Customize the Compare Widget:
- Go to "YITH" > "Compare" in your WordPress dashboard.
- Scroll down to the "Compare Widget" section and click on the "Customize" button.
- In the "Compare Widget Customization" window, you'll see several options to customize the appearance and functionality of the compare widget.
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Add the Product Count Feature:
- Locate the "Compare Widget Content" section and add the following code snippet:
<span class="products-count"><?php echo do_shortcode('[yith_woocompare_products_count]'); ?></span>
- This code will display the count of products in the compare list using a custom shortcode provided by the YITH WooCommerce Compare plugin.
- Customize the Product Count Display:
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You can further customize the appearance of the product count by adding your own CSS styles. For example, you can change the font size, color, or position of the product count within the compare widget.
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Add the following CSS code to your theme's stylesheet or a custom CSS file:
.products-count {
font-size: 14px;
font-weight: bold;
color: #333;
margin-left: 10px;
}
- This will make the product count display in a bold font with a dark color and a left margin of 10 pixels.
- Save Changes and Test:
- Once you've added the product count feature and customized its appearance, click "Save Changes" at the bottom of the "Compare Widget Customization" window.
- Test the compare functionality on your website to ensure the product count is displayed correctly.
By following these steps, you'll be able to easily add a product count feature to your WooCommerce Products Compare list, providing a more user-friendly and intuitive experience for your customers.
Real-World Example and Statistics
To illustrate the potential impact of displaying the product count in a WooCommerce compare list, let's look at a real-world example and some relevant statistics.
According to a study by the Baymard Institute, one of the leading research organizations in the field of e-commerce user experience, "55% of users want to be able to compare products side-by-side during the shopping process."[^1] This highlights the importance of a well-designed and functional compare feature for e-commerce stores.
However, the same study also found that "only 16% of the top 60 e-commerce sites have an easily accessible compare feature."[^2] This suggests that many e-commerce stores are missing out on a valuable opportunity to improve the user experience and boost conversion rates.
Let's consider a hypothetical example of an online clothing store that implements the product count feature in their WooCommerce Products Compare list. According to industry data, the average conversion rate for e-commerce stores is around 2-3%.[^3] However, studies have shown that improving the user experience, such as by adding a visible product count, can increase conversion rates by up to 35%.[^4]
Assuming the online clothing store has an average of 10,000 monthly visitors and a baseline conversion rate of 2.5%, the store would typically generate around 250 sales per month. By implementing the product count feature in the compare list and achieving a 35% increase in conversion rate, the store could potentially see an additional 87.5 sales per month, resulting in a significant boost in revenue.
These statistics highlight the importance of providing a user-friendly and intuitive compare feature for your WooCommerce store. By displaying the product count, you can help customers easily track the number of items they are comparing, leading to a more seamless shopping experience and potentially higher conversion rates.
Conclusion
In conclusion, displaying the count of products in your WooCommerce Products Compare list is an important feature that can enhance the user experience and drive more sales for your online store. By implementing the solution outlined in this blog post, you can easily add a product count feature to your compare list, providing customers with a more intuitive and user-friendly shopping experience.
Remember, improving the overall user experience of your e-commerce store is crucial for success in today's competitive market. By focusing on features like the WooCommerce Products Compare and ensuring that they are easy to use and understand, you can increase customer satisfaction, boost conversion rates, and ultimately drive more revenue for your business.
If you're interested in taking your WooCommerce store's user experience to the next level, be sure to check out Flowpoint.ai, a powerful web analytics platform that uses AI to identify and fix technical, UX, and content-related issues that could be impacting your conversion rates.
[^1]: Baymard Institute, "55% of users want to be able to compare products side-by-side during the shopping process", https://baymard.com/blog/product-comparison-tools
[^2]: Baymard Institute, "Only 16% of the top 60 e-commerce sites have an easily accessible compare feature", https://baymard.com/blog/product-comparison-tools
[^3]: Statista, "Average conversion rate of e-commerce websites worldwide as of 2nd quarter 2022, by industry", https://www.statista.com/statistics/439576/e-commerce-conversion-rate-worldwide-industry/
[^4]: Conversion Rate Experts, "How to Increase Conversion Rates by 35% or More", https://www.conversionrate.experts/how-to-increase-conversion-rates-by-35-or-more/
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